London, UK

Chase Zheng

Product Designer | Discovery at HubSpot
London-based product designer with strong business acumen. I shape product vision through broader strategies while keeping a keen eye on details. I make research-informed decisions to ship products that deliver user value as early and efficiently as possible.

Skills

Product Thinking | Design Strategy  |  UX Research |  Data Analysis | User Experience (UX)  | User Interface (UI)  | Prototyping  |  Interaction Design  |  Information Architecture |  Design Systems  | Figma  |  Generative AI  | Prompt Engineering | Stakeholder Management  | Amplitude

Design Experience

Employment History

HubSpot
Product Designer, Global Search
London, UK
Nov 2022 - PRESENT
Associate Product Designer, Global Search
Chicago, US
FEB 2022 - Nov 2022
I lead the design strategy for Global Search, a critical discovery tool with 1.5M daily searches, ensuring users can efficiently find the data they need. Collaborating closely with engineers and PMs, I guide product decisions through user research, data insights, and clear objectives. I uphold high design standards and have a proven track record of solving complex design challenges and delivering impactful solutions at scale. Here are a few key highlights of my impact:
Revamped Global Search’s design and developed a scalable grid system for clearer data display, paving the way for the team’s transition to a Search-as-a-Platform model. This fostered cross-functional collaboration, enhanced property displays across objects, and contributed to a 24% increase in Weekly Active Users (WAUs) within a year, while reducing back-to-back searches by 7.4%.
Led end-to-end 0-to-1 development of the Minified Search Experience, improving the median time to result click from 6 seconds to 5.5 seconds, an 8.3% performance boost.
Led the design of the AI Summary feature, from ideation and strategy to user research and prompt engineering.  As a result, ~10% of Global Search users now actively engage with the feature.
Chowbus
Product Designer, Restaurant Solution
Chicago, US
June 2021 - Feb 2022
Associate Product Designer, Diner Experience
Chicago, US
Jan 2021 - June 2021
Chowbus is a food delivery startup that connects diners with mom-and-pop restaurants offering authentic Asian food. At Chowbus, I lead end-to-end design projects for both B2C (diner app & driver app) and B2B(restaurant solutions) products. Here are some highlights:
▪ Redesigned Chowbus Plus sign up experience by simplifying user flow, repositioning value prop and conducting competitive analysis, lifting 28% in conversion
▪ Improved order status updates experience through ideating new features and conducting usability tests, reducing customer support tickets relevant to order status by 13%
▪ Visited restaurant on a regular basis to collect feedback and conduct concept and usability testing on POS products, conceptualizing & iterating features including menu management, sales reporting, and configuration

Education

University of Michigan
MS in Information - UX Design
MBA - Strategy & Analytics
Ann Arbor, US
HEC Paris
Digital Innovation
Exchange Program
Paris, France
Shenzhen University
International Business
Shenzhen, China
Ritsumeikan University
International Business
Exchange Program
Kyoto, Japan

Contact Me

Email

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